The Heart Behind Pura Forma

Joanelle Rojas, founder of Pura Forma Wellness, is passionate about empowering others to live vibrant, pain-free lives through the transformative practices of Classical Pilates. After enduring eight years of lower back pain and exploring countless methods for relief, Joanelle found healing through Pilates, igniting a journey that evolved from personal wellness to a professional calling. Now a certified Classical Pilates instructor with over 600 hours of training, she shares her expertise and heart-centered approach to help clients build strength, flexibility, and resilience.